KOREA GRAND SALE 2026

Korea’s Biggest Shopping & Culture Festival for International Visitors

The Korea Grand Sale returns from December 17, 2025 to February 22, 2026— a 68-day festival that brings together the very best of shopping, travel, culture, and K-content for visitors from around the world.

Across the entire country, travelers can enjoy exclusive discounts, nationwide promotions, and special travel packages, along with hands-on experiences that showcase the unique charm of Korean culture. From K-local programs and immersive K-content activities to a festive opening event, Welcome Center, and Play Pop-up zone — the Korea Grand Sale offers something for everyone.

Whether you’re planning your first trip to Korea or returning for more, this is the perfect season to explore Korea with exceptional value and unforgettable experiences.

Event Period

Dec 17, 2025 (Wed) – Feb 22, 2026 (Sun)

Who Can Join

Foreign visitors traveling in Korea

Categories

Airlines & Transportation / Shopping / Accommodation

Food & Beverage / Beauty & Health / Experiences / Convenience Services

Organizer

Ministry of Culture, Sports and Tourism | Visit Korea Committee

👉 Official Website: en.koreagrandsale.co.kr

👉 SNS (Visit Korea Committee)

YouTube (https://www.youtube.com/c/VisitKoreaCommittee)

Instagram (https://www.instagram.com/visitkoreacommittee/)

Facebook (https://www.facebook.com/vkcen)