□ Period: October 29 – November 15, 2026

□ Participating Companies (brand names in parentheses)

○ K-Beauty: Amorepacific, Olive Young, Kakao Style (Piyonna), Kurly, Heuif (Heuif)

○ K-Fashion: MUSINSA, Hago House (depound, Matin Kim, TREEMINGBIRD), KREAM, W CONCEPT Korea

○ K-Taste & Living: United Borders (HANPOOM), Heuif (Heuif), Kurly

○ K-Fandom & K-Access: Ktown4u, Delivered Korea

□ How to Participate

○ Overseas consumers can check the theme zones and brand-specific benefits on the promotion's official website, then visit each participating company's shop to purchase products

○ Website: https://www.shoppingweek.org

○ Search 'K-Online Shopping Week' on our official social media channels and Google, or search '#DoitLikeAKorean'

DO IT LIKE A KOREAN Make Korea's everyday life your today

Participating Brands by Category

□ K-Beauty Routine

□ K-Fashion New Wave

□ K-Taste & Living

□ K-Fandom & K-Access

Website & Social Media Channels

□ Official Website

ㅇ Official Shopping Week Website

- Event and brand updates, all in one place.

- https://www.shoppingweek.org

- Scan the QR code or click the link.

□ Official SNS Channels

ㅇ Find the latest updates in different languages and videos on our official channels.

- Instagram English Channel  @shoppingweek_en

- Instagram Japanese Channel  @shoppingweek_jp

- Instagram Traditional Chinese Channel  @shoppingweek_tw

- TikTok Official Short-Form Channel  @konlieshoppingweek_2026

- YouTube Official Video Channel  @shoppingweek_2026